Supporting Sparkling Ice With Convenience Retail Sampling
Drive sales of our product listings in convenience retail stores was the brief from Sparkling Ice. The team at Link developed, created and implemented a wide range of activity to deliver this challenging commercial objective.
- Sales activation of Sparkling Ice soft drink at a range of high street convenience retailers, using chilled sip sampling
- Teams positioned in close proximity to busy city centre stockists, targeting office workers and high street shoppers
- Sip sampling in front of stores, with the offer of a whole bottle as a BOGOF reward for any purchases
- Coverage across Sainsburys Local, Co-op, WHSmiths, Boots around London and major cities of the UK
- Large sales uplifts, ranging from 200 up to over 550 units per store per day achieved in some of the busiest stores
- Design, build and use of branded trikes, sampling carts, branded VW camper van bar, gazebos and dome tents
- Long standing, regular client who partners with Link for multiple consecutive years from 2016 – 2019 so far
- Other activity inc experiential event area on high streets, food festivals and head offices
