Convenience retail sampling at WH Smith

Sparkling Ice

Supporting Sparkling Ice With Convenience Retail Sampling

Drive sales of our product listings in convenience retail stores was the brief from Sparkling Ice. The team at Link developed, created and implemented a wide range of activity to deliver this challenging commercial objective.

  • Sales activation of Sparkling Ice soft drink at a range of high street convenience retailers, using chilled sip sampling
  • Teams positioned in close proximity to busy city centre stockists, targeting office workers and high street shoppers
  • Sip sampling in front of stores, with the offer of a whole bottle as a BOGOF reward for any purchases
  • Coverage across Sainsburys Local, Co-op, WHSmiths, Boots around London and major cities of the UK
  • Large sales uplifts, ranging from 200 up to over 550 units per store per day achieved in some of the busiest stores
  • Design, build and use of branded trikes, sampling carts, branded VW camper van bar, gazebos and dome tents
  • Long standing, regular client who partners with Link for multiple consecutive years from 2016 – 2019 so far
  • Other activity inc experiential event area on high streets, food festivals and head offices

Check Out Our Convenience Retail Sampling Video

Want to know more about Convenience Retail Sampling?

Then visit our dedicated page which outlines our best practise approach

Learn how to plan and organise Convenience Retail Sampling campaigns which deliver increased levels of awareness, interest and engagement that drive sales

Are you looking to support product listings in Convenience Stores?

Then why not start a conversation and explore how we can help

With over 22 years of experience and hundreds of campaigns under our belt we are ideally placed to help deliver your commercial and marketing ambitions

Convenience Retail Sampling Activity

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