Cadbury – Product Sampling Case Study

Activity Summary

Create an experiential product sampling roadshow the fully integrated with social media and PR activity to deliver the maximum audience reach for the brand. A creatively themed event area formed the backbone of the campaign which included a fully converted ice cream van, a giant wooly igloo in the shape of a hat and a liberal dose of snowmen and snow. The tour was nationwide throughout the UK covering high streets, office areas, supermarkets and train stations.

Activity Results

  • 100,000 hot product samples consumed
  • 60,000 new facebook fans
  • National Media Coverage
  • A whopping 300% sales uplift generated

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