Cadbury – Product Sampling Case Study
Create an experiential product sampling roadshow the fully integrated with social media and PR activity to deliver the maximum audience reach for the brand. A creatively themed event area formed the backbone of the campaign which included a fully converted ice cream van, a giant wooly igloo in the shape of a hat and a liberal dose of snowmen and snow. The tour was nationwide throughout the UK covering high streets, office areas, supermarkets and train stations.
- 100,000 hot product samples consumed
- 60,000 new facebook fans
- National Media Coverage
- A whopping 300% sales uplift generated