Create an experiential product sampling roadshow the fully integrated with social media and PR activity to deliver the maximum audience reach for the brand.

• A creatively themed event area which included a fully converted ice cream van, a giant woolly igloo in the shape of a hat and a liberal dose of snowmen and snow.
• The tour was nationwide throughout the UK covering high streets, office areas, supermarkets and train stations.
• 100,000 hot product samples consumed.
• 60,000 new Facebook fans.
• National Media Coverage.
• 300% sales uplift generated.