An Experiential Product Sampling Campaign for Dogs (Owners!)
The general rule of thumb is that you never work with animals or children. But when the chance arose to work with Butchers Pet Food at a range of dog friendly events and county shows we literally lapped it up.
- 14 week tour of the UK’s largest scale dog friendly outdoor events and county shows reaching dog owners.
- Creation of an experiential event area to present the samples and engage with both customers and their dogs.
- Presentation and explanations of full range of produce, and sampling of very bulky 500g bags of dried kibble.
- 80,000 samples individually presented to dog owners and marketing cost offset by sales made at each event.