Bundaberg Experiential Product Sampling Case Study

Activity Summary:

To create and effectively activate a new, memorable brand experience event area for Bundaberg Brewed Drinks, across an initial remit of Foodies Festivals; using a pre-planned mix of positive taste sampling, fun brand engagement, data capture, social media content creation and direct sales.

  • Creation and activation of a new Bundaberg branded event area
  • Chilled taste sampling of Bundaberg’s Ginger Beer & Root Beer
  • Fun branded activity to engage with for positive, memorable recall
  • Social media content creation & consumer generated sharing
  • Promotional material to drive measurable sales uplifts to retailers
  • Tour scheduling across up to nine Foodies Festivals (May to Aug)
  • Fully managed roadshow service with daily updates & reporting

It’s all food and drink for Bundaberg