Summer sampling, Bundaberg at Food Festivals, experiential marketing, shopper marketing, Tesco shopper agency, retail marketing agency, examples

Bundaberg – Experiential Sampling & Direct Sales at Food Festivals

To design, build, and tour a memorable brand experience event area for Bundaberg barrel brewed drinks.

Their summer sampling tour reached across the range of the UK’s most popular Food Festivals (Foodies). Each day inlcuded a pre-planned mix of positive taste sampling, fun brand engagement, data capture, social media content creation and direct sales.

DESIGN: Concept design of a barrel shaped bar, reflective of the brand’s USP
PRODUCTION:Creation of a robust bar capable of ewasy movement & set up
SIP SAMPLING: Chilled taste sampling of Bundaberg’s Ginger Beer & Root Beer
FUN GAMES: Creation of a fun throwing game, for positive, memorable recall
SOCIAL MEDIA: Social selfies & content creation, with consumer generated sharing
SUPERMARKET SALES: Vouchers to drive measurable sales uplifts to retailers
DIRECT SALES: Thousands of pounds sold each day, off-setting the activation costs
TOUR SCHEDULING: Across the UK attending a mix of Foodies Festivals (May to Aug)
FULL MANAGEMENT: All aspects included, with staffing, logistics & daily reporting