Bundaberg Experiential Product Sampling Case Study
Activity Summary:
To create and effectively activate a new, memorable brand experience event area for Bundaberg Brewed Drinks, across an initial remit of Foodies Festivals; using a pre-planned mix of positive taste sampling, fun brand engagement, data capture, social media content creation and direct sales.
- Creation and activation of a new Bundaberg branded event area
- Chilled taste sampling of Bundaberg’s Ginger Beer & Root Beer
- Fun branded activity to engage with for positive, memorable recall
- Social media content creation & consumer generated sharing
- Promotional material to drive measurable sales uplifts to retailers
- Tour scheduling across up to nine Foodies Festivals (May to Aug)
- Fully managed roadshow service with daily updates & reporting
