Bundaberg – Experiential Sampling & Direct Sales at Food Festivals


To design, build, and tour a memorable brand experience event area for Bundaberg barrel brewed drinks.

Their summer sampling tour reached across the range of the UK’s most popular Food Festivals (Foodies). Each day inlcuded a pre-planned mix of positive taste sampling, fun brand engagement, data capture, social media content creation and direct sales.


  • DESIGN: Concept design of a barrel shaped bar, reflective of the brand’s USP
  • PRODUCTION:Creation of a robust bar capable of ewasy movement & set up
  • SIP SAMPLING: Chilled taste sampling of Bundaberg’s Ginger Beer & Root Beer
  • FUN GAMES: Creation of a fun throwing game, for positive, memorable recall
  • SOCIAL MEDIA: Social selfies & content creation, with consumer generated sharing
  • SUPERMARKET SALES: Vouchers to drive measurable sales uplifts to retailers
  • DIRECT SALES: Thousands of pounds sold each day, off-setting the activation costs
  • TOUR SCHEDULING: Across the UK attending a mix of Foodies Festivals (May to Aug)
  • FULL MANAGEMENT: All aspects included, with staffing, logistics & daily reporting

Design > Production > Event Selection > Brand Activation > Fun Games > Sip Sampling . Direct Sales > Social Media > Daily Reporting > Kit Storage

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