Bundaberg – Experiential Sampling & Direct Sales at Food Festivals

To design, build, and tour a memorable brand experience event area for Bundaberg barrel brewed drinks.

Their summer sampling tour reached across the range of the UK’s most popular Food Festivals (Foodies). Each day inlcuded a pre-planned mix of positive taste sampling, fun brand engagement, data capture, social media content creation and direct sales.

• DESIGN: Concept design of a barrel shaped bar, reflective of the brand’s USP
  
• PRODUCTION:Creation of a robust bar capable of ewasy movement & set up
  
• SIP SAMPLING: Chilled taste sampling of Bundaberg’s Ginger Beer & Root Beer
• FUN GAMES: Creation of a fun throwing game, for positive, memorable recall
• SOCIAL MEDIA: Social selfies & content creation, with consumer generated sharing
• SUPERMARKET SALES: Vouchers to drive measurable sales uplifts to retailers
• DIRECT SALES: Thousands of pounds sold each day, off-setting the activation costs
  
• TOUR SCHEDULING: Across the UK attending a mix of Foodies Festivals (May to Aug)
• FULL MANAGEMENT: All aspects included, with staffing, logistics & daily reporting