Supermarket Sampling to Increase Sales and Awareness of Tango at Iceland
- A fun pop up sampling event area compact enough to be located in front of a wide array of Iceland Food Warehouse Superstores, to engage shoppers and convert mass purchases.
- Creation and use of a compact sampling cart with bold graphics, an interactive spin-to-win game, customised to match the seasonal campaign visuals, increasing visibility, dwell time and an FSDU for impulse purchases.
- Sip sampling across a range of flavours to all customers entering the new Iceland stores, driving product trial, awareness and immediate purchases.
- On the day prizes for game play and sales incentives lead to thousands of units SOLD per day (not just sampled).