Bosch Case Study
IN STORE DEMONSTRATIONS AND RETAILTAINMENT
- Team of twelve enthusiastic demonstrators selected and trained to sell Bosch power tools pre-Christmas.
- Training focused on hero product to demonstrate and sell, with secondary training across the wider range.
- Teams deployed into top 60 stockists, spread across the top ten busiest trading days in December.
- 800% sales uplifts achieved, with staff selling out of lead products before moving on to sell across the range.