Bosch – In Store & Retailer Demonstrations

Bosch Covid Safe Demonstration Equipment

Bosch Case Study – Power Tool Demonstrations and Direct Sales in DIY Retailers, Pre-Christmas

Bosch Case Study

IN STORE DEMONSTRATIONS AND RETAILTAINMENT 

  • Team of twelve enthusiastic demonstrators selected and trained to sell Bosch power tools pre-Christmas.
  • Training focused on hero product to demonstrate and sell, with secondary training across the wider range.
  • Teams deployed into top 60 stockists, spread across the top ten busiest trading days in December.
  • 800% sales uplifts achieved, with staff selling out of lead products before moving on to sell across the range.

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