Bosch Case Study

IN STORE DEMONSTRATIONS AND RETAILTAINMENT 

• Team of twelve enthusiastic demonstrators selected and trained to sell Bosch power tools pre-Christmas.
• Training focused on hero product to demonstrate and sell, with secondary training across the wider range.
• Teams deployed into top 60 stockists, spread across the top ten busiest trading days in December.
• 800% sales uplifts achieved, with staff selling out of lead products before moving on to sell across the range.