Background

Bazooka Confectionery Retail Sampling
Asda and Morrisons Supermarkets

  • Toured two individually branded gazebos positioned to show and sample the two branded products (Juicy Drop Blasts and Bazooka Mix Upz).
  • Each of the two units designed with its own unique fun, relevant branded game, sampling counter, product display and staff uniform, for individual brand impact, on the same touring event site.
  • The tour was located in front of the entrance areas to a nationwide array of the UK’s largest and busiest Morrisons Superstores and Asda Supercentres on peak days.
  • Each day thousands of customers got to try the sweets, play the games and went on to purchase them for the first of many times; leading to hundreds of units sold, per store, per day.

Peak sales of over 250 packs sold per store, per day!

The activity generated a huge 17% (5:1) immediate trial to purchase ratio!

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