How to Use Experiential Marketing to Open Barclays Latest Branch
When Barclays wanted to open a flagship branch in Manchester, they turned to Link Communication to deliver an experiential marketing event that would grab everyones attention.
- Opening event for new generation of flagship high street format branch for Barclays Bank in Manchester.
- Detailed schedule planned throughout event days to provide a continual stream of highly visible activities.
- Included: gift wrapped building, bands, dancers, performers, ice sculptors, cupcakes, rickshaw rides and more.
- Massive regional press coverage, attended by Lord Mayor, CEO, CFO of Barclays, huge visibility across city.