How to Use Experiential Marketing to Open Barclays Latest Branch

When Barclays wanted to open a flagship branch in Manchester, they turned to Link Communication to deliver an experiential marketing event that would grab everyones attention.

• Opening event for new generation of flagship high street format branch for Barclays Bank in Manchester.
• Detailed schedule planned throughout event days to provide a continual stream of highly visible activities.
• Included: gift wrapped building, bands, dancers, performers, ice sculptors, cupcakes, rickshaw rides and more.
• Massive regional press coverage, attended by Lord Mayor, CEO, CFO of Barclays, huge visibility across city.