Supermarket & Convenience Store Sampling for Atkins

ACTIVITY SUMMARY:

To redefine perception of the Atkins brand and drive sales of the range of healthy living lifestyle snacks and drinks; by conducting an experiential sampling and brand activation roadshow – touring across key supermarket stockists, busy commuter areas and high streets to drive measurable, sustained sales.

CAMPAIGN OBJECTIVES:

• To create brand awareness and boost sales of the Atkins confectionary bar range across the UK
• Bespoke ‘giant sugar cube’ event stand built to portray Atkins brand massages of a healthy low sugar balanced diet
• Internal healthy living quiz game to play inside the cube, with questions about diet and sugar consumption
• Three Atkins chocolate bars to sample in bite sized portions, and promote positive taste testing to customers
• Social media content creation & consumer generated sharing with giant sugar cube event area
  
• Tour schedule across Tesco Extra Supermarkets & Boots largest high street flagship stores in major cities
• Mass scale purchasing activated across all age groups interacted with, with many totally new to the category
• Immediate and sustained rate of sales increases measured and achieved across all Tesco Supermarkets attended