Atkins

Convenience Store Sampling With Atkins

ACTIVITY SUMMARY:

To redefine perception of the Atkins brand and drive sales of the range of healthy living lifestyle snacks and drinks; by conducting an experiential sampling and brand activation roadshow – touring across key supermarket stockists, busy commuter areas and high streets to drive measurable, sustained sales.

CAMPAIGN OBJECTIVES:

  • To create brand awareness and boost sales of the Atkins confectionary bar range across the UK
  • Bespoke ‘sugar cube’ event stand built to portray Atkins brand massages of a healthy low sugar balanced diet
  • Three Atkins chocolate bars to sample and promote taste testing to customers
  • Social media content creation & consumer generated sharing
  • Tour schedule across supermarkets & high streets

Influencing shoppers with taste trial

  • experiential marketing agency campaign atkins