• MORRISONS SUPERMARKET SAMPLING

Morrisons has a fantastic array of both massive sized supermarkets and city centre supermarkets, both of which are ideal for supermarket product sampling, experiential marketing and retail sales activation. There are two main types of sampling methods available for brands which are stocked at Morrisons:

Product sampling at Morrisons with Meatless Farm, active campaign, affiliate marketing, shopper marketing

Experiential Supermarket Sampling

We can create a pop up experiential marketing experience to present your brand, sampling your stocked range and create huge volume sales growth across Morrisons’ largest format, flagship sized supermarkets. With the permission of your grocery buyer, we can secure the busy event area in front of stores, liaise with the store managers and execute experiential marketing event days to engage Morrisons’ shoppers and drive product sales of your stocked range.

Supermarket Sampling & Sales Activation Morrisons, Experiential Sampling at Asda Supermarkets with AVA Berries, shopper marketing, Morrisons shopper agency, retail marketing agency, active campaign

High Street Store Sampling

Many of Morrisons’ stores are located in busy city centre high street locations and also in busy suburban retail areas. These types of locations enable us to create a compact pop up sampling experience in front of the main entrances of their stores, to engage thousands of shoppers on arrival. With expert guidance, we will select the most relevant stores, which will deliver the highest yield sales results for your brand – and create a touring supermarket roadshow sampling plan that is right for your brand.

Background

See what you can do at other supermarkets

Morrisons Sampling Campaign Case Studies

MEDAHUMAN SAMPLING TOUR

KOHINOOR SUPERMARKET TOUR

MayTea Iced Tea: Safe Sampling at Morrisons Supermarkets

May Tea

Are you looking to grow sales at Morrisons stores?

MAKE CONTACT

To discuss a bespoke campaign plan to suit your brand and budget, make contact with the expert team at LINK. The experienced campaign planners will guide you through the options for displays, catering and sales activation.

You’ll then receive a fully itemised costed proposal, scalable in size to suit your budget. The costs will typically include everything needed except the sampling stock. All aspects of design, production, store liaison, event staffing, logistics, catering consumables, print and expert reporting will be included to the usual LINK high standard.

    Your Details


     

    Or if you have two minutes, give us some extra details

    Campaign mission

    Please rank the below campaign goals in order 1 to 5

     


     
     


     
     


     
     


     
     


     
     


     
     

     

    Activity Location Options

    Which types of locations are of most potential interest

     
    Key Retailers: Major Supermarkets / Convenience Retailers / Discount Retailers
    High Footfall Locations: Eg: High streets / Train Stations / Suburban High Streets
    Targeted Consumer Events: Eg: Food Festivals / Athletic Events / Niche Events
    Exhibitions & Trade Shows: Eg: Lunch! / National Convenience Show / Grocery Aid
    Somewhere else? Eg: Head Offices / National Landmarks / Media Houses / etc
     

    Key Stockists

    Please list the most important stockists to drive sales uplifts to

     
    Supermarkets: Asda / Morrisons / Tesco / Sainsburys / Tesco / Waitrose / other
     
    Convenience & Discount Retailers: Co-op / Iceland / Discount Retailers / Independent
     

     

    Catering






    Refrigeration
    Freezers
    Fan Oven
    Hob
    Warming Cupboard
    Commercial Microwave
    Commercial Air Fryer
    Convection Oven
    Pizza Oven
    Deep Fat Fryer
    Bain Marie
    Water Boiler
    Merrychef

    Staffing

    Which types of job roles do you expect will be required from LINK?

    Promotional Staff – roaming sampling, consumer interaction
    Catering Chef – takes the lead on food preparation and efficient catering
    Catering Support – sample prep support cleaning, stock replenishment runs, etc
    Social Media Staff – encourages participation and sharing on social media
    Game Play Staff – organising interactions and rewarding participation
     

    Other



     

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