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Emerging Experiential Strategy

Review the insight articles below, for the latest thought leadership in experiential marketing.

Convenience Retail Sampling

12 JunWill your brand be the hero of the high street?


  Will your brand be the hero of the high street? If your brand has suffered sales losses across your high...Read More
Safe Sampling at Trade Shows in 2021 (1)

22 AprWhich will be the most important food industry trade shows, Post Corona?


Which will be the most important food industry trade shows, Post Corona? While the Corona Virus has clearly shown that no-one...Read More
Kelloggs Krave - Summer Sampling Case Study

08 AprSUMMER 2021 – TOP 10 SAMPLING LOCATIONS


2021’s TOP 10 SUMMER SAMPLING LOCATIONS – POST LOCKDOWN EDIT! SALVAGE YOUR SUMMER! Now that the date for restrictions to be...Read More
Worx Brand ambassador Product Demonstrations experiential marketing

22 JanWhat are most effective product demonstration locations for power and garden tools?


Where are the most effective product demonstration locations? As we safely rise out of Covid, we can all agree that Summer...Read More
Experiential Marketing Product Sampling Barclays-Bank-Case-Study---Flagship-Store-Launch-and-Event-Production

17 JanExperiential Marketing: Relevant, Fun & Inclusive.


Experiential Campaigns Make Marketing Relevant, Fun & Inclusive As consumers it would be fair to say that we don’t like most...Read More
soft-cup-case-study-personal-care-sampling-and-demonstrations-in-boots-cosmetics-department-stores

03 DecHow to give product demonstrations that sell


How to give product demonstrations that sell How can you enhance your brand’s product demonstrations - to massively increase engagement and...Read More
Product sampling campaign for True Nopal outside Waitrose

22 AugHelp shoppers see, try and buy your products


Product sampling delivers better sales than in-store display campaigns In the never ending fight for product sales and market share brands...Read More
Experiential Marketing Product Sampling Princes-Jucee-Fruit-Drink-Cordial-Beverage--Tactical-Roaming-Sampling-High-Streets-Shopping-Areas-Families-

22 AugProduct Sampling & People Power


Product Sampling & People Power It's easy to understand how commercially minded brand owners and over stretched marketing teams can start...Read More
True Nopal social media photograph with happy consumer

13 AugWho needs sales when you have friends and followers


FMCG Brands need sales not soft metrics A cursory glance at the UK’s latest advertising expenditure figures will show brands are...Read More

24 JulFour key food trends for autumn/winter


How to drive seasonal product sales this autumn and winter Whilst it may seem unusual to be thinking about autumn and...Read More