Why use In Store Product Demonstrations?

 Pro-actively drive both immediate and long-term retail sales growth for your listed ranges in any of your key retailers by enthusiastically presenting, demonstrating and selling your products to new shoppers.
 Product demonstrations within retailers puts your products into the hands, minds and baskets of new customers in stores while they are actually engaged in ‘active’ buying mode, where they make their purchasing decisions.
 Even if you have effective marketing activity that can encourage consumers to visit a retailer or become aware of your brand; one they enter a store; they are presented with a wide range of competitors. Lower priced alternatives or other features eat away your market share, without the confident expert guidance of a dedicated demonstrator who is 100% focused on fighting your corner in that store.
 Brand loyalty from casually engaged part time weekend staff that the main retail chains employ is thinly spread at best and non-existent in the vast majority of cases. The store’s own retail staff are most often not product demonstration professionals who all attend advanced training days on your products. They are typically not motivated to deliver performance based sales results for your brand either. Conversely, Link Communication’s product demonstration teams are trained on just your products, motivated to sell just your range and have just your brand’s goals as their core remit of focus.
 Each one, teach one! For every store our demonstrators visit, you can also empower all of the store staff with one to one training sessions. This leaves a long lasting legacy, way beyond the primary periods that the teams are engaged for. In addition to colleague training, they can also set up and install new POS materials, negotiate shelf space and premium positions, helping to raise visibility on a long term basis.
 All aspects of staff selection, training, store management, logistics, live fulfillment and reporting provided.
Product Demonstrations - Cosmetics
Gardena case study In Store Product Demonstrations

Which stores can I use In Store and Retailer Product Demonstrations at?

 DIY Sheds –  (like B&Q, Wickes, Machine Mart, etc)
 Builders Merchants – (like Screwfix, Travis Perkins, Plumb Call, etc)
 Department Store – (like House of Fraser, John Lewis, Selfridges, Harvey Nichols, etc)
 Electrical Retailers – (like Currys PC World, John Lewis, independent stores, etc)
 Supermarkets – (like Asda, Tesco, Sainsburys, Morrisons, Waitrose and independents)
 Cosmetic Retailers – (like Superdrug, Boots, Debenhams, Harvey Nics, Selfridges, etc)

Covid Safe Demonstration Equipment

Your new demonstration event kit should be uniquely designed to reflect your unique brand personality, the needs of your on site demonstrations  – and also now include the following remit of ‘safe sampling’ upgrades:

  • Clear screens and masks for friendly and safe interactions
  • Individual serving hatch for hygienic sample presentation
  • Social distancing signage on the floor and at eye level
  • Touch free hand sanitiser with usage encouragement
Safe Demonstrations 1

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