With over 900 stores across the UK, Iceland provides two types of shopping experiences Iceland Supermarkets and larger sized Food Warehouses. Both of which are ideal for shopper marketing and using taste sampling for retail sales activation.

Did you know you can use sampling to activate your sales at Iceland Supermarkets?

Creating large scale rate of sales increases for your product lines at Iceland Supermarket and The Food Warehouse has never been easier with the help of expert supermarket sampling support from LINK.

Iceland Supermarket – High Street Store Sampling

Iceland stores are located in busy city centre high street retail areas and retail parks. These types of locations enable us to create a sampling experience in front of the main entrances of the stores, to engage thousands of shoppers on arrival and exit. With expert guidance, we will select the best-selling stores, which will deliver the highest yield immediate sales results for your brand.

Iceland Food Warehouse – Supermarket Sampling

Iceland’s Food Warehouse stores enable a slightly larger space for pop up experiential sampling experiences. All aspects of location planning, event area design, production and live event staffing is arranged for you by LINK. You can pick the scale of coverage, sampling across 10/25/50/100 stores to suit your budget and retail sales growth ambitions!


See what you can do at other supermarkets

Are you looking to grow sales at Iceland?


To discuss a bespoke campaign plan to suit your brand and budget, make contact with the expert team at LINK. The experienced campaign planners will guide you through the options for displays, catering and sales activation.

You’ll then receive a fully itemised costed proposal, scalable in size to suit your budget. The costs will typically include everything needed except the sampling stock. All aspects of design, production, store liaison, event staffing, logistics, catering consumables, print and expert reporting will be included to the usual LINK high standard.

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