Product demonstrations, Experiential demonstration, Product Sampling, shopper marketing agency, convenience sampling, retail marketing agency, marketing campaign, promotion, Covid safe

Why Use Experiential Demonstrations?

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Experiential product demonstrations provide more immersive, interactive, participatory and memorable experiences, which involve, inform and inspire your potential customers. These powerful brand experiences create huge impact by showcasing your product’s capabilities in high footfall, mass audience reach locations.

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This allows your customers to get a hands on experience, empowering them to understand the relevance of your products within the pre-designed context of your experiential event area. LINK’s specialist teams can guide you through all aspects of experiential demonstration design, build, logistics, staffing, touring, venues and customer experience.

As reflected in our Gold Award wins for the UK’s ‘Most Effective Retail Sales Experience’ in both 2019 and also 2018, experiential demonstrations can and should still mean large scale, measurable sales uplifts for your range. Any activity that LINK organises with you will be loaded with opportunities for consumers to both engage with your brand and also to buy into it, at the peak moments while they are most highly motivated to do so.

Which locations can I run experiential product demonstrations at?

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 Train Stations – (Reach upwards of 200,000 affluent professionals each day at any mainline train station)
 Shopping Malls – (Reach upwards of 50,000 shoppers per day in the likes of Westfield or Trafford Centre).
 High Streets – (Coverage across all major cities, using a covered event area for maximised impact).
 Food & Drink Festivals – (Foodies Festivals, Taste of London, BBC Good Food Show, Beer Festivals, etc)
 Home Design Shows – (The Ideal Home Show, Grand Designs Live, Home Building, etc)
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 Gardening Shows – (Chelsea Flower Show, Harrogate Flower Show, Milton Keynes Gardening Show, etc)
 County Shows – (The Great Yorkshire Show, Three Counties Show and others right across the UK)
 Technology & Gaming – (EGX Show, Insomnia, Gadget Show Live, Ideal Home Show – and many more)
 Motor Sport – (Grand Prix, Superbikes, Goodwood Festival of Speed, CarFest, rallies and events)
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 Equestrian Events – (Badminton, Royal Windsor, Burghley Horse Trials, Cheltenham, Grand National, etc)
 Athletic Events – (London Marathon, Race for Life, The Great Run, 10Ks and all types of race meets)
 Music Festivals – (dance, electronical, rock, jazz, classical, you chose the audience to suit your brand)
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 Trade Shows – (all types of major exhibitions at The NEC, EXCEL, Olympia and all cities around the UK
 Air Shows – (Bristol and Northampton Balloon Fiesta and huge scale air shows across the UK)
 Universities – (at freshers’ fairs’ and at any point during term time, on busy university campuses)

Explore In Store Product Demonstrations

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    Campaign mission

    Please rank the below campaign goals in order 1 to 5









    Activity Location Options

    Which types of locations are of most potential interest

    Key Retailers: Major Supermarkets / Convenience Retailers / Discount Retailers
    High Footfall Locations: Eg: High streets / Train Stations / Suburban High Streets
    Targeted Consumer Events: Eg: Food Festivals / Athletic Events / Niche Events
    Exhibitions & Trade Shows: Eg: Lunch! / National Convenience Show / Grocery Aid
    Somewhere else? Eg: Head Offices / National Landmarks / Media Houses / etc

    Key Stockists

    Please list the most important stockists to drive sales uplifts to

    Supermarkets: Asda / Morrisons / Tesco / Sainsburys / Tesco / Waitrose / other
    Convenience & Discount Retailers: Co-op / Iceland / Discount Retailers / Independent



    Fan Oven
    Warming Cupboard
    Commercial Microwave
    Commercial Air Fryer
    Convection Oven
    Pizza Oven
    Deep Fat Fryer
    Bain Marie
    Water Boiler


    Which types of job roles do you expect will be required from LINK?

    Promotional Staff – roaming sampling, consumer interaction
    Catering Chef – takes the lead on food preparation and efficient catering
    Catering Support – sample prep support cleaning, stock replenishment runs, etc
    Social Media Staff – encourages participation and sharing on social media
    Game Play Staff – organising interactions and rewarding participation



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