Link Communication - Product Demonstration - Product Demostration
Mass Market Product Demonstrations

Why Use Experiential Demonstrations?

Experiential product demonstrations provide more immersive, interactive, participatory and memorable experiences, which involve, inform and inspire your potential customers. These powerful brand experiences create huge impact by showcasing your product’s capabilities in high footfall, mass audience reach locations.

This allows your customers to get a hands on experience, empowering them to understand the relevance of your products within the pre-designed context of your experiential event area. Link Communication’s specialist teams can guide you through all aspects of experiential demonstration design, build, logistics, staffing, touring, venues and customer experience.

As reflected in our Gold Award wins for the UK’s ‘Most Effective Retail Sales Experience’ in both 2019 and also 2018, experiential demonstrations can and should still mean large scale, measurable sales uplifts for your range. Any activity that Link organises with you will be loaded with opportunities for consumers to both engage with your brand and also to buy into it, at the peak moments while they are most highly motivated to do so.

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Which locations can I run experiential product demonstrations at?

 Train Stations – (Reach upwards of 200,000 affluent professionals each day at any mainline train station)
 Shopping Malls – (Reach upwards of 50,000 shoppers per day in the likes of Westfield or Trafford Centre).
 High Streets – (Coverage across all major cities, using a covered event area for maximised impact).
 Food & Drink Festivals – (Foodies Festivals, Taste of London, BBC Good Food Show, Beer Festivals, etc)
 Home Design Shows – (The Ideal Home Show, Grand Designs Live, Home Building, etc)
Product Demonstrations experiential marketing
 Gardening Shows – (Chelsea Flower Show, Harrogate Flower Show, Milton Keynes Gardening Show, etc)
 County Shows – (The Great Yorkshire Show, Three Counties Show and others right across the UK)
 Technology & Gaming – (EGX Show, Insomnia, Gadget Show Live, Ideal Home Show – and many more)
 Motor Sport – (Grand Prix, Superbikes, Goodwood Festival of Speed, CarFest, rallies and events)
 Equestrian Events – (Badminton, Royal Windsor, Burghley Horse Trials, Cheltenham, Grand National, etc)
 Athletic Events – (London Marathon, Race for Life, The Great Run, 10Ks and all types of race meets)
 Music Festivals – (dance, electronical, rock, jazz, classical, you chose the audience to suit your brand)
 Trade Shows – (all types of major exhibitions at The NEC, EXCEL, Olympia and all cities around the UK
 Air Shows – (Bristol and Northampton Balloon Fiesta and huge scale air shows across the UK)
 Universities – (at freshers’ fairs’ and at any point during term time, on busy university campuses)
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Safe Sampling Dome Tent

Covid Safe Demonstration Equipment

Your new demonstration event kit should be uniquely designed to reflect your unique brand personality, the needs of your on site catering – and also now include the following remit of ‘covid safe’ upgrades:

  • Clear screens and masks for friendly and safe interaction
  • Individual serving hatch for hygienic sample presentation
  • Social distancing signage on the floor and at eye level
  • Touch free hand sanitiser with usage encouragement

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