Your supermarket stockists are the most effective location for using product sampling to create huge volume, immediate and repeat sales uplifts for your stocked range. By positioning your branded event area in front of the main entrance to the stores, you can present your brand messaging, visual displays and perfectly presented product samples to literally thousands of shoppers when they are most receptive.
Supermarket Sampling Drives Massive Uplift In Sales & Engagement
Unlike most advertising on TV, radio or social media, product sampling at retailers reaches prospective customers when they are in active buying most, with empty trolleys and hungry bellies. To massively elevate the customer engagement, this should be executed in front of the main entrance of each store and not on the aisles. Based on multiple studies and like for like campaign spends, experiential sampling at supermarkets provides you with EIGHT times the audience reach of sampling on supermarket aisles; and EIGHT times sales uplifts.
While it may often be called carpark supermarket sampling, it really means in front of store. When organised with the psychological consumer sales principals which we put into our promotional sampling activities, it becomes the strongest form of sales conversion – and is available for your use across all chains of supermarkets including Tesco, Asda, Morrisons, Waitrose, Booths; or wherever else your products are sold.
Product sampling at Tesco Extras and Tesco Superstores is perhaps the most important marketing activity that any FMCG brand can undertake. Tesco allow us to use the areas in front of their supermarkets, to create pop up brand experiences for your brand, with full creative control. Everything is booked via the official Tesco head office media channels, with hundreds of extra units sent into each store visited to allow us to sell upwards of 500 units, per store per day. Sampling your products at Tesco supermarkets gives you brand massive off shelf stand out, with a branded event area positioned in front of the main entrance of that store.
Each day, your brand will be visible to and engage with thousands of Tesco shoppers, who will discover, try and buy your range. We will plan all aspects of your Tesco activity, select the largest format stores, in the most demographically aligned areas, which stock your widest range; and map out a touring roadshow, scaled up or down in size to suit your budgets. You only need to provide us with the art work, stock and Tesco product codes, to allow us to bring the whole experiential marketing experience to life for your brand across Tesco.
Product sampling at Asda Supercentres and Asda Superstores allow massive scale audience reach to budget conscious shoppers who look for great brands, at great value. With so many brands available in these large format stores, experiential product sampling at Asda (also known as Asda carpark sampling), will deliver huge scale brand exposure and sales for your brand. By positioning the event area in front of each Asda, you reach buyers in active buying mode, before they start their shopper journey.
While we can and do organise in store sampling or on aisle sampling at Asda, we do not recommend it in comparison with the level of brand engagement, outreach and sales uplift that your brand can achieve by setting up a brand experience sampling area in front the entrance area to a large Asda supermarket. Asda allow full creative control to create and tour and attractively styled supermarket sampling event area in front of their largest format stores. We will help you to select the largest stores, in the most relevant areas, which house the widest range of your stock to undertake your supermarket sampling roadshow. Get in touch to discuss your campaign with us today.
SAINSBURY’S HIGH STREET SAMPLING: Most Sainsbury’s stores are located on busy high streets, either in city centres or in busy suburban retail areas. These busy stores are the best for product sampling at Sainsbury’s, as they have huge audience reach and the ability to host a pop up sampling experience which can be positioned directly in front of their main entrances. We will provide you with the options to create a compact promotional sampling unit that is attractively styled to effectively communicate your brand values, which will then be located in front of a selection of Sainsburys stores, to present your product samples and create large volume sales growth for your brand.
FOYER SAMPLING: Inside of the main entrance foyers of the largest format Sainsbury’s Superstores is also officially available to book via the official channels. Sainsbury’s then allow us to bring in a 2m X 2m experiential sampling experience inside their stores, to engage Sainsburys’ shoppers on arrival. The stores require the brand experience team to work alongside a supermarket colleague for the peak hours of the day who helps to prep the tasters – while our trained brand ambassadors lead on engaging shoppers and communicating your brand messaging to the prospective customers.
Morrison’s have a fantastic array of both massive sized supermarkets and city centre supermarkets, both of which are ideal for supermarket product sampling, experiential marketing and retail sales activation. There are two main types of sampling methods available for brands which are stocked at Morrisons: MORRISON’S EXPERIENTIAL SUPERMARKET SAMPLING: We can create a pop up experiential marketing experience to present your brand, sampling your stocked range and create huge volume sales growth across Morrisons largest format, flagship sized supermarkets. With the permission of your grocery buyer, we can secure the busy event area in front of stores, liaise with the store managers and execute experiential marketing event days to engage Morrisons’ shoppers and drive product sales of your stocked range.
HIGH STREET MORRISON’S SUPERMARKET SAMPLING: Many of Morrisons’ stores are located in busy city centre high street locations and also in busy suburban retail areas. These types of locations enable us to create a compact pop up sampling experience in front of the main entrances of their stores, to engage thousands of shoppers on arrival. With expert guidance, we will select the most relevant stores, which will deliver the highest yield sales results for your brand – and create a touring supermarket roadshow sampling plan that is right for your brand.
Waitrose Product Sampling
Waitrose stores are arguably the king of premium high street grocery retailing; and their portfolio of high street stores enable fantastic supermarket sampling opportunities for your brand. Their main entrance open out onto busy high streets, often located close to busy tube stations, shopping streets and office areas, where we can present thousands of your product samples to Waitrose shoppers.
We will help guide and then supply you with the attractively style sampling set up that is ideally suited for Waitrose stores, pick out the most relevant tours and create a supermarket sampling roadshow plan that is ideally suited to both fit with your budget and create measurable sales uplifts for your brand.
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