Covid Safe, Hygienic Door To Door Product Sampling
Your brand can now deliver thousands of packaged product samples alongside your print material, directly into the post boxes of isolated consumers, totally avoiding face to face contact.
You can use our expertly managed door to door residential product sampling teams who are now fully equipped with PPE masks, gloves and goggles to ensure everyone’s complete safety during CV19.
Activate Supermarket Sales Growth by Supporting Isolated Consumers
You can select specific suburbs surrounding any of your stockists to deliver your product samples. Each sample will be carefully delivered into the letterboxes of houses and apartments, alongside just your printed leaflet which can detail your key messages, your retailers, your social media and an optional voucher.
Retailer Specific Sample Distribution
You can pick the focus of which chains of supermarkets to uplift sales into, which stock your products. You can use the targeted door drop sampling service to cover all chains of stores across Greater London and all other major cities right across the UK, including: Tesco, Asda, Sainsburys, Waitrose, Morrisons, Booths – or ANY other chain of retailers.
Door to Door Sampling is ideal for smaller format ambient products.
All you need to provide is the sampling stock, some art work assets and some store lists – Link will handle the rest.
Reliable Sample Delivery Logistics
All you need for your residential supermarket sampling campaign to go is your bulk quantity of palletised sampling stock delivered to one of our central food-grade warehouses. From there, our distribution teams break it up into regional store specific batches, ready for residential distribution across the UK.
Our nationwide network of professional team supervisors take their delivery into regional vans across the country. They are then supported by locally based brand ambassadors who undertake the door to door coverage, using pre-planned maps to suit your retailers.
Due to the nature of the distribution, we recommend it is used for AMBIENT products. Please ask us for details on insulated enveloped and cold food supply chains for frozen or chilled products, which can also be arranged for small add on costs.
Detailed Activity Reporting
As standard, you will receive:
- Pre-planned mapping to show the coverage for your range of retail stockists
- Exact dates of the activity, allowing you to plan stock uplifts and measure your sales growth
- Daily updates, with photos of your sample distribution teams in action, while it is live
- Weekly reporting to show details of the coverage achieved and photos from each area
- If you share EPOS sales data with us, we will also provide you with RoS uplift analysis too
Scalable Door To Door Coverage – Flexible Costs
As a standard service, we recommend covering 5,000 houses surrounding each store. These are typically within a ONE mile radius of each primariy stockist. Your samples and audience reach then scale up in size to suit how many stores you want to cover.
- Leaflets can be added on for a small additional cost. Please ask for an optional add on cost to suit the size, quantity and print specification.
- Costs vary according to the bulk size and weights of your products (number of van loads required per thousand), so the above scale is an accurate, but average indication. Please get in touch for a product specific cost to suit your brand, retailer and budget.
Why You Can Trust Us With Your Brand?
Link Communication are a specialist product sampling expert, with 23 years of consistent, daily experience in helping brands to grow, using product sampling. This is our specialist skill set, what we have spent years delivering, refining and mastering.
We are acutely aware of the sensitivities of brand marketing during CV19; which is why we have set up this residential sampling service. All of the teams are fully equipped with PPE equipment, so there is ZERO risk for themselves or anyone. The teams are split into isolated solo groups, co-ordinated by a team leader – enabling everyone to work at safe distances from one another at all times.
If you are wondering about the ability to deliver your bulky product samples door to door, we have distributed 30 million (heavy) Phonebooks for BT, door to door. During their campaign our coverage was independently cross checked and we were consistently ranked as their highest performing delivery provider with an average score of 98.8% reach and recall rate into randomised properties in the coverage areas (vs their other delivery providers who ranked below 60%).
Link Communication are 2019 and also 2018 Gold Award winners for THE MOST EFFECTIVE RETAIL SALES EXPERIENCE, at the Field Marketing and Brand Experience Awards. To win this award, the campaigns have to deliver verifiable, measurable sales growth on an immediate and sustained basis to a higher standard than any other campaign, from any other marketing initiative.
We can prove what we do works, or we don’t do it.
New Covid Safe Distribution Equipment
Your new demonstration event kit should be uniquely designed to reflect your unique brand personality, the needs of your on site catering – and also now include the following remit of ‘Covid Safe’ upgrades:
- Clear screens and masks for friendly and safe interaction
- Social distancing signage on the floor and at eye level
- Touch free hand sanitiser with usage encouragement
- Sanitising of equipment between customer interactions