Product sampling or product demonstrations at Boots will help you generate retail sales growth for your brand. The optimised way to reach huge scale audience at Boots is flexible to suit your store listing and budget. 

Boots retail sampling

Boots Sampling – Outside High Street Stores

You can use portable street sampling to engage shoppers and convert purchases outside of Boots stores across the UK. LINK will help you to design, build, staff and tour a compact sampling experience to engage all shoppers walking past and going into each target Boots sampling store.

This type of sampling is ideally suited for busy Boots in city centres, train stations and suburban area high streets. You can also pick demographically aligned areas to suit you target audience. Where needed, LINK will provide the teams with regional permits, for on street sampling activity.

Boots retail sampling

Experiential Sampling – Outside Flagship Sized Boots

For a larger scale brand experience, you can set up a more immersive, experiential sampling event area directly in front of flagship sized Boots stores. This can be for product sampling, product demonstrations, augmented and virtual reality experiences.

These large sized Boots stores are located across a mix of city centre high streets and inside of shopping malls. LINK will help you to design, build, staff and tour your brand experience across at as many Boots flagship stores as your budget permits.

Boots retail sampling

Boots – Head Office Buyer Engagement Event Days

It’s not just the shoppers at Boots that you can sample to! The VIP corporate buyers, category directors, managers and wider teams at the Boots Head Office in Nottingham can all receive your samples and demonstrations too.

Become more than just a number on a spreadsheet by giving them breakfast, lunch or interactive product demonstrations so they become advocates for your brand. This is a supported, collaborative service, where you and your NAMs also attend for 1-1s with your VIP buyers.


See what you can do at other convenience retailers

Are you looking to grow sales at Boots stores?


To discuss a bespoke campaign plan to suit your brand and budget, make contact with the expert team at LINK. The experienced campaign planners will guide you through the options for displays, catering and sales activation.

You’ll then receive a fully itemised costed proposal, scalable in size to suit your budget. The costs will typically include everything needed except the sampling stock. All aspects of design, production, store liaison, event staffing, logistics, catering consumables, print and expert reporting will be included to the usual LINK high standard.

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