Background

BOOTHS SUPERMARKET SAMPLING

Booths comprises of 27 full sized supermarkets spread across affluent areas of Cheshire, Lancashire, Yorkshire and Cumbria. They attract discerning foodies who are focussed on quality and provenance, over price alone. As such, they are often referred to as the ‘Waitrose of the North’.

BOOTHS SUPERMARKET SAMPLING - Medahuman Sampling at Booths

Booths Shoppers

With an audience of older AB1 shoppers who are open and engaged to food experiences; they are ideal for sampling and retail sales activation event days. Although their footprint is not quite as large as the biggest Tesco Extras or Asda Supercentres, they still typically provide access to over 1,500 interested shoppers per day.

BOOTHS SUPERMARKET SAMPLING - Plenish Sampling at Booths

If quality over quantity is aligned for your brand, then sampling at Booths will provide immediate and sustained sales results for you.

Background

See what you can do at other supermarkets

Booths Campaign Case Studies

MEDAHUMAN SAMPLING TOUR

NORTHERN BLOC AT BOOTHS

BOOTHS CHRISTMAS SAMPLING

BOOTHS CHRISTMAS SAMPLING

BOOTHS CHRISTMAS SAMPLING

Are you looking to grow sales at Booths stores?

MAKE CONTACT

To discuss a bespoke campaign plan to suit your brand and budget, make contact with the expert team at LINK. The experienced campaign planners will guide you through the options for displays, catering and sales activation.

You’ll then receive a fully itemised costed proposal, scalable in size to suit your budget. The costs will typically include everything needed except the sampling stock. All aspects of design, production, store liaison, event staffing, logistics, catering consumables, print and expert reporting will be included to the usual LINK high standard.

    Your Details


     

    Or if you have two minutes, give us some extra details

    Campaign mission

    Please rank the below campaign goals in order 1 to 5

     


     
     


     
     


     
     


     
     


     
     


     
     

     

    Activity Location Options

    Which types of locations are of most potential interest

     
    Key Retailers: Major Supermarkets / Convenience Retailers / Discount Retailers
    High Footfall Locations: Eg: High streets / Train Stations / Suburban High Streets
    Targeted Consumer Events: Eg: Food Festivals / Athletic Events / Niche Events
    Exhibitions & Trade Shows: Eg: Lunch! / National Convenience Show / Grocery Aid
    Somewhere else? Eg: Head Offices / National Landmarks / Media Houses / etc
     

    Key Stockists

    Please list the most important stockists to drive sales uplifts to

     
    Supermarkets: Asda / Morrisons / Tesco / Sainsburys / Tesco / Waitrose / other
     
    Convenience & Discount Retailers: Co-op / Iceland / Discount Retailers / Independent
     

     

    Catering






    Refrigeration
    Freezers
    Fan Oven
    Hob
    Warming Cupboard
    Commercial Microwave
    Commercial Air Fryer
    Convection Oven
    Pizza Oven
    Deep Fat Fryer
    Bain Marie
    Water Boiler
    Merrychef

    Staffing

    Which types of job roles do you expect will be required from LINK?

    Promotional Staff – roaming sampling, consumer interaction
    Catering Chef – takes the lead on food preparation and efficient catering
    Catering Support – sample prep support cleaning, stock replenishment runs, etc
    Social Media Staff – encourages participation and sharing on social media
    Game Play Staff – organising interactions and rewarding participation
     

    Other



     

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