BOOTHS SUPERMARKET SAMPLING
Booths comprises of 27 full sized supermarkets spread across affluent areas of Cheshire, Lancashire, Yorkshire and Cumbria. They attract discerning foodies who are focussed on quality and provenance, over price alone. As such, they are often referred to as the ‘Waitrose of the North’.
With an audience of older AB1 shoppers who are open and engaged to food experiences; they are ideal for sampling and retail sales activation event days. Although their footprint is not quite as large as the biggest Tesco Extras or Asda Supercentres, they still typically provide access to over 1,500 interested shoppers per day.
If quality over quantity is aligned for your brand, then sampling at Booths will provide immediate and sustained sales results for you.
Booths Campaign Case Studies
Are you looking to grow sales at Booths stores?
To discuss a bespoke campaign plan to suit your brand and budget, make contact with the expert team at LINK. The experienced campaign planners will guide you through the options for displays, catering and sales activation.
You’ll then receive a fully itemised costed proposal, scalable in size to suit your budget. The costs will typically include everything needed except the sampling stock. All aspects of design, production, store liaison, event staffing, logistics, catering consumables, print and expert reporting will be included to the usual LINK high standard.