Best places to engage trade buyers of power tools and equipment
With B&Q being the daddy for consumer DIY, Screwfix are rulers of the roost for demonstrating to general tradespeople. Chippies, sparkies, plumbers, roofers, plasterers all pop in to pick up their tools, often on a daily basis. Travis Perkins, Jewson, Marshalls and a whole host of regional and trade specific merchants should feature too – according to who stocks your range and how far your budget might stretch! To make them really pay attention, turn up with a catering kit for free bacon baps and hot drinks; and you’ll literally have them eating out of the palm of your hand.
Trade professionals get hands-on with Worx at Screwfix
Right across the country, tool fairs take over regional exhibition halls, football stadiums and conference centres, to cater for thousands of professional tradespeople who come for one reason only: to buy new tools! If you can create a engaging demonstration with a special show deal by adding in spare batteries, travel cases or extra accessories; they’ll be doing the marketing for you when they brag about the amazing package deal they got at the tool fair, to their co-workers for months to come.
GLEE 2020 (Garden, Leisure, Equipment, Exhibition)
Each September, everyone goes to GLEE at the NEC for the UK’s most important exhibition for all things to do with garden machinery and power tools. It’s a fantastic event for reaching new buyers across the UK’s leading retail chains and garden centres, coupled with tradespeople looking for the latest ideas. With an engaging demonstration to bring your latest innovations to life, coupled with a show stopping trade deal; you can make your growth blossom in this industry leading annual event.
Building and Construction Trade Shows
There’s a lot of choice in this category, so you can align the selection to suit the trades you want to tap into and the geography you can reach. To give a flavour, our top five includes (1) UK Construction Week Show at NEC, (2) Future Build at Excel, (3) National Construction Expo at Arena MK, (4) London Build Expo at Olympia and (5) Professional Builder Live in Manchester’s Event City. Depending on your target audience, you can find similar alternatives for plumbing, electricians or which ever trade aligns best for your tools. These shows are busy, crowded and noisy in every sense of the word. To make your demonstration campaign work, keep your demonstrations quick and your show deal clear, strong and simple, to create cut through and you’ll build a new empire of your own.
If you’re interested in exploring options for a reaching trade audiences for product demonstration campaigns, get in touch with our experiential marketing experts at Link Communication: