Case Studies - Piz Buin Beach Event

Client: Piz Buin

Agency: The Red Consultancy

Campaign: Piz Buin sampling campaign

Brief:

The objective of the campaign was to increase sales of Piz Buin sun cream products and reinforce the Piz Buin brand image.

Target Audience:

Sun worshippers

Campaign Description:

Fifteen members of the Link Communication promotion team were outfitted in the branded Piz Buin costumes consisting of roll-up trousers or shorts, cropped t-shirts and record bags. Link Communication staff acted as brand ambassadors and the teams spread along the beach communicating the brand values, distributing samples of sun cream and even applying sun cream to the sun bathers gathered to watch the festival.

Results:

• Over 30,000 samples were distributed throughout the campaign.
• The message communicated by the promotion team was clearly delivered.
• The branded uniforms created a highly visual element to the campaign and acted as an excellent lever to allow the promotion staff to approach sunbathers and open a meaningful dialogue.
• The client was extremely impressed with the campaign and Link Communication continues to work in strategic partnership with The Red Consultancy over a wide range of high-profile brands.