Case Studies - Dreams Come True

Client: Dreams Come True

Agency: Event Force Management

Campaign: London Marathon promotional campaign

Brief:

To hand out flyers and provide vocal support for participants running in the London marathon on behalf of the children's charity, "Dreams Come True" (which makes dreams come true for terminally ill children).

Target Audience:

Charity runners and spectators of the London Marathon

Campaign Description:

Link Communication provided a team of twenty high-calibre promotion staff to support the Dreams Come True marathon runners. The team was supplied with helium balloons, banners and branded uniforms and went to cheer and shout every time a Dreams Come True runner passed their position. In addition, the team distributed promotional material to people watching the race, targeting all demographics and explaining the core messages of the charity - and who they should be cheering for!

Results:

• Over 20,000 leaflets were distributed over the course of the marathon.
• The charity runners all commented on the significant boost they felt when they approached the DCT event area.
• The campaign message was clearly communicated and delivered to the gathering spectators.