Case Studies - Pierre Fabre

Client: Pierre Fabre

Campaign: Pierre Fabre - Boots in Store Sampling and Direct Sales Campaign

Brief:

To create awareness and increase sales of Pierre Fabre brand of skin cosmetics Eau Thermale Avene, with sampling staff within a variety of Boots stores across the UK.

Target Audience:

• Young Females
• Females of all age

Campaign Description:

• Link Communication promotion staff were stationed within Boots stores along the aisle where the specified Pierre Fabre counters were in the cosmetics department.
• The teams directed people towards the skin care range, advising them and offering a free sampling of the Eau Thermale Avene range, while actively encouraging purchase of the product within each store.

Results:

• The sash made the team noticeable and encouraged customers to ask questions about the products if they were unsure.