Case Studies - Pierre Fabre

Client: Pierre Fabre

Campaign: Pierre Fabre - Boots in Store Sampling and Direct Sales Campaign

Brief:

To create awareness and increase sales of Pierre Fabre brand of skin cosmetics Eau Thermale Avene, with sampling staff within a variety of Boots stores across the UK.

Target Audience:

• Females of all ages

Campaign Description:

• Link Communication promotion staff were stationed within Boots stores along the aisle where the specified Pierre Fabre counters were in the cosmetics department.
• The teams directed people towards the skin care range, advising them and offering a free sampling of the Eau Thermale Avene range, while actively encouraging purchase of the product within each store.

Results:

• The client recorded record sales figures generated by the field staff across the multiple locations.
• Activity successfuly executed at over 25 Boots stores across the UK on the same days.
• Client is expanding extent of coverage in future marketing plans.