Pink Pound

CASE STUDY




Client: Love Detector


Agency: Slice


Campaign: UK Gay Pride: Soho London


Brief:

To generate awareness and interest in 'The Love Detector', a revolutionary phone line that analyses the emotions of a prospective date, partner or loved one.


Target Audience: Gay males aged 18-40


Campaign Description:

Link Communication provided high-calibre promotion teams to target participants at the Gay Pride parade around Soho, through the hand to hand distribution of print material.

The team targeted all possible areas within the festival, including the crowds that were lined up along the streets and the busy walkways leading up to the event.

Results:
  • Over 10,000 leaflets were distributed over the course of just 1 day.
  • The message was clearly communicated to the correct target audience.
  • Love Detector reported a significant ROI via sign-ups to their service as a result of the campaign.
  • Link Communication continues to work in strategic partnership with Slice over a wide range of high-profile brands.