Case Studies - Penguin Books

Client: Penguin Books

Agency: Pd3 Urban Communications

Campaign: Glastonbury Campaign, Dude, Where's My Country? (Michael Moore book)

Brief:

To raise awareness and drive sales for Michael Moore's newly released book, Dude, Where's My Country? to festival-goers.

Target Audience:

Festival-goers at Glastonbury

Campaign Description:

10,000 bespoke flags were created, which read "Dude, where's my tent?!". A 4-person promotion team placed the flags on the tents and handed them out to festival-goers who were camping at Glastonbury. Link Communication negotiated free admission for our promotion teams, so they were able to hand out the flags to very appreciative festival-goers.

Results:

• All 10,000 flags were handed out within the first few hours of the festival.
• Flags were very well-received by the crowds.
• Crowds were seen waving the flags in front of the main stage (on broadcast shows).