Case Studies Music Lovers
Case Studies - Lynx
Client: Lynx
Agency: Out of the Blue
Campaign: Music festival flyering campaign
Brief:
To promote awareness and generate competition entries for Lynx deodorants.
Target Audience:
Music festival-goers
Campaign Description:
Link Communication provided a team of ten high-calibre promotion staff to target music lovers attending the following festivals:
- V, Staffordshire
- V, Chelmsford
- Leeds Festival
- Creamfields
- Reading Festival
The teams distributed branded print material, redeemable vouchers and small samples of Lynx deodorant to people.
Results:
- 120,000 die-cut, tri-fold leaflets were distributed over 6 festivals.
- 60,000 mini samples were distributed over the course of the campaign
- Lynx reported an extraordinarily high level of voucher redemption and were extremely happy with the campaign.
- Link Communication continues to work in strategic partnership with OOTB over a wide range of high profile brands.