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Case Studies - So Seamless





High Calibre Promotion Staff

Client: So Seamless Lingerie

Campaign: Branded Tape Measure

Campaign Brief:

To raise awareness, drive web traffic and stimulate sales for So Seamless' online Designer & Fitted Lingerie.

Target Audience: Female shoppers

Campaign Description:

Teams of promotion staff targeted women on busy city centre walkways through the hand to hand distribution of branded tape measures alongside informational leaflets, across ten major UK cities.

Results:

  • Over 20,000 leaflets and tape measures were distributed over the course of one day.
  • The message was clearly delivered to the correct target audience.
  • The client reported a significant increase in website traffic and sales.