Locations:

What location(s) did you cover?

Where within the location where you positioned?

Which location proved to be the busiest / most beneficial?

Cut Through:

What percentage of people approached took the samples?

If less than 50% why?

Customer Response:

What kind of reactions did you receive?

Which aspect was most positively received?

Which aspect was most negatively received?

Please list a range of comments made by customers about the samples.

What questions were asked about the products?

Branding:

Where you provided with a uniform or costume?

Was this suitable for the activity?

Were you able to sell any of the products during the day?

What sampling equipment did you have?

What sampling equipment do you feel might be of benefit n future?

Timings:

What were the busiest times?

What were the quietest times?

How long did it take to prepare each sample?

How long did it take (on average) to hand out each sample?

Team Feedback:

Who in your team (apart from yourself) do you think was especially good, and why?

Is there anyone in your team who you would like to make a confidential comment on (eg: was lazy, late or unsuitable, etc)

Suggest / Recommend:

What do you think would have helped the campaign run better?

What else would you like us to consider or recommend to the client?

What else would benefit you?

Remember:

Have you sent back your - Excess Sample Stock / equipment / photos / uniforms / permits / excess print