Student Data Capture

Case Study

Just Eat

 

Client: Just Eat takeaway website

 

Campaign Location: 18 of the largest universities across the UK

 

Target Audience:

Students at the selected universities

 

Brief:

 

To raise awareness and increase use of the Just Eat website through the execution of a competition driven campaign targeting students and using print material to support the activity and provide information.

 

Campaign Description:

• High calibre brand ambassadors displayed posters in high footfall buildings at each university. This included libraries, student unions and other faculty buildings.
• The teams collected data from students in each area and advised them on the “Who’s Your Mummy Now?”  Just Eat competition and directed them to the prize website.
• In order to ensure that first years were reached by the campaign, the brand ambassadors also visited halls of residence. The teams displayed posters in communal areas and delivered door hangers and key-rings to flats and dorm rooms. When speaking to students within the halls of residence the teams promoted Just Eat as the smart way to order a takeaway while highlighting the competition and how to enter via the “Mum” prize website.
• In the evening the teams visited takeaways registered with Just Eat and in close proximity of the university and halls. The teams introduced themselves to managers within the venue, asking for permission to display posters and leaflets within the takeaway outlet.

Results:

• Throughout the entire campaign the promotions team distributed 2,500 posters, 150,000 leaflets, 85,000 door hangers and 45,000 key rings

• 90% of students approached were happy to accept and retain a leaflet and/or door hanger and key-ring.
• Client reported on smashing their expected sales targets and was extremely pleased with the nationwide campaign results.